Rewards for Healthy Behaviours: A New Approach for Healthier Canadians
Press Release Source: Cookson James Loyalty inc. on Wednesday June 23, 2010, 6:59 am EDT
TORONTO, June 23 /CNW/ – For the first time, a consumer loyalty programwill reward Canadians for maintaining healthy behaviours and lifestyles.BestLifeRewarded, created by Cookson James Loyalty inc., will bring benefitsof recognized loyalty programs with a twist to Canadians beginning this fall.Rewards for healthy activities such as healthier eating, quitting smoking,being more physically active, taking medications as prescribed, and trackingblood pressure.
“We will reward Canadians for taking healthy steps to reduce theirdisease risk and improve their quality of life,” said Cynthia Hastings-James,co-founder of Cookson James Loyalty inc. “We are extending the attractiveloyalty programs popular for gas or airline purchases to something much moreimportant, the health of Canadians.”
BestLifeRewarded leverages encouragements used in consumer loyalty andextends this to personal health and lifestyle. It will motivate Canadians fortheir efforts towards positive change in their health and lifestyle, versusjust the change itself. Members of BestLifeRewarded can then redeem theirearned rewards for health-related items such as gym memberships, healthycookbooks and blood pressure monitors, to encourage maintaining their chosenhealthy lifestyles.
“We want Canada to take action toward positive steps to manage theirhealth, and believe Health Canada and provincial Health Promotion agencieswill save millions of dollars when BestLifeRewarded is available to everyone,”said Karl Cookson, Co-Founder of Cookson James Loyalty inc. “Our population isoverweight, inactive, fail to take medications as prescribed and theconsequences are that rates of obesity, diabetes, heart disease and stroke areexploding. We are bringing extra motivation and tangible rewards to encouragea healthier lifestyle.”
BestLifeRewarded was developed in consultation with the PharmaceuticalAdvertising Advisory Board (PAAB). Cookson James Loyalty inc. is working withnot-for-profit organizations, such as the Canadian Obesity Network, Dietitiansof Canada and the Canadian Cardiovascular Society, consumer health goods andpharmaceutical companies in a coordinated assault to encourage a healthierCanada and to fund the program.
Cookson James Loyalty inc. is Canadian-owned and operated and providesturn-key healthcare solutions that optimize consumer health and professionalpractice outcomes.
For further informationKarl Cookson, or905-599-7882 Cynthia Hastings-James, or416-523-6174
Rewards for Healthy Behaviours: A New Approach for Healthier Canadians