Focus on smoking message (From Swindon Advertiser)
Focus on smoking message
3:00pm Wednesday 14th July 2010
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PUPILS got creative to deliver a hard-hitting message to present and future smokers.
Five secondary schools in and around Swindon have been involved in devising and producing six anti-smoking adverts.
the result is a variety of 45 second pieces in which the pupils use drama to convey the consequences of smoking for your health, those around you and the tobacco industry.
the project is being run by the Swindon Tobacco Control Partnership, an initiative between Swindon council and NHS Swindon.
Cherry Jones, NHS Swindon stop smoking lead, said on behalf of the partnership: “It is critical we prevent young people from taking up smoking as it can have serious health consequences. it is therefore really important we educate young people about the dangers.”
the scheme started with a National no Smoking Day in March where schools were asked to come up with ideas for adverts, from which six of the best were shortlisted.
with help from professional filmmakers at create Studios, the council’s digital art centre, and the council’s Healthy Schools Team pupils have researched, written and filmed the pieces.
ideas include Crowdys Hill School’s film about a baby’s first birthday party and Greendown Community School’s spoof dinner party.
Warneford School, in Highworth, filmed a short drama about how smoking affects the relationship between a mother and daughter and Commonweal School pupils shot a film about an expectant mother who is smoking and has a choice between life and death.
Commonweal School pupil Madison Smith, 14, of Old Town, said: “I understand it’s people choice if they want to smoke, but it’s good to get across the message.
“I suppose you need to show the worst side of it.”
Jess Shimwell, 14, of Old Town, said: “We’re not only putting this across to adults, but to people of our own age that do smoke.”
the project has been funded by part of a £100,000 grant to the council from the Department of Health, for use by the Swindon Tobacco Control Partnership, with the aim of reducing health inequalities in local communities.
the films will be premiered in September at Swindon’s Arts Centre and are to be screened locally as well as forming part of an education pack to be distributed to secondary-age pupils.
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